Social Media Strategy for Founders
The Power of Social Media Strategy As a brand and web designer, I understand the feeling of being overwhelmed by the ever-evolving world of social media. However, a well-crafted social media strategy stands as one of the most potent tools for business growth and audience connection. In the latest episode of Poderosa LIVE, Mari, founder […]
The Legal Side of Rebranding
What Business Owners Need to Know: Rebranding is exciting! It’s a chance to refine your message, elevate your brand, and create a fresh, cohesive look. But beyond the colors and logos, there’s a crucial aspect often overlooked: the legal side of rebranding. Protecting your brand identity is paramount, and neglecting the legal implications can lead […]
Compassion in Branding: How Empathy Can Skyrocket Your Business
Hey purpose-driven entrepreneur! Let’s dive deep into the heart of your brand today. I’m going to let you in on a little secret that can skyrocket your business by embracing a part of you that lives within your personality – your empathy, compassion, and care. Compassion in branding is a legit superpower! Yep, you heard […]
What are brand archetypes? and how do they help you brand your business?
Think of brand archetypes as personalities for your brand. By identifying which archetype best aligns with your brand values and messaging, you can create a brand that speaks to your ideal audience and resonates with them on a deeper level.
4 Strategies of Brand positioning
If you want to position your small business brand as an expert, it’s all about finding ways to stand out from the competition. One way to do this is by using differentiators that set your brand apart. in this blog post we will briefly look at each differentiators benefits. Differentiation of Markets your unique selling […]
