Money Chisme
Brand Identity & Web Design
The Challenge
When Violeta, founder of Money Chisme, came to us, her passion for empowering first-gen Latinos through real estate investing and personal finance education was undeniable—but her brand and website weren’t doing it justice. DIY efforts left her with no clear messaging, no cohesive visual identity, and a website that was hard to manage and didn’t connect with her audience. Despite her powerful mission, she lacked the brand strategy to bring it to life and the tools to scale her impact.
BRAND STRATEGY, CREATIVE DIRECTION, BRAND DESIGN, WEB DESIGN


Our Approach
We partnered with Violeta to build her brand from the ground up. We started at the foundation: diving deep into her story, messaging, values, and audience. Through intentional brand strategy, creative direction, visual identity, and a custom website, we brought her vision to life. Drawing from her Mexican heritage, we designed a brand that feels bold, culturally grounded, colorful, and approachable—with just the right mix of femme and masc energy.
Now, Money Chisme is more than a business—it’s a movement with a message. Violeta has a brand that speaks directly to her community, a website that’s easy to manage, and beautifully branded tools to grow her courses and podcast. With clarity, confidence, and cultural pride, she’s ready to scale her impact—and close the wealth gap, one empowered client at a time.

Visual Inspiration

Visual Identity



Branded Materials
