CG Technology Group
Brand Identity & Web Design
The Challenge
CG Technology Group LLC, is an IT and Security company that specializes in cable networking, IT services, Security Cameras and Digital Surveillance. They serve The MD, DC, VA areas. They have been in operation for the last 12 years and recently restructured as a Minority Women-Owned Business. We had to build an identity that reflected their expertize and set them apart from other IT corporate firms and claim their identity as family owned and proud.
BRAND STRATEGY, CREATIVE DIRECTION, BRAND DESIGN, WEB DESIGN
Our Approach
We started at the foundation: diving deep into her story, messaging, values, and audience. Through intentional brand strategy, creative direction, visual identity, and a custom website, we brought her vision to life.
BRAND ADJECTIVES:
Friendly
Secure
Professional
Educated
IDEAL CUSTOMER:
CG Tech caters to small businesses to build their IT Network and Security infrastructure but also partners with larger IT firms around the East coast to perform larger operations. It was imperative that CG Tech’s branding visually caters to both of these audiences, retaining the care of a small business and the strong presence of an experienced firm. We worked together to create an identity that would help them stand out in a male-dominated field and represent them authentically.
Visual Inspiration
WATCH THE PROCESS
Visual Identity
