She Crew

Brand Identity

She Crew is a Sanitary pad brand that pushes the boundaries and redefines how a sustainable brand shows up. It Doesn’t need to be boring to be organic.

Tagline: Bold but soft when it matters.

Organic doesn’t have to be boring to be authentic. She Crew is bold but soft when it matters, much like us women.

BRAND PERSONALITY

Bold

Sustainable

Playful

Daring

POSITIONING

The ideal target audience is women 17-35 who care about individuality, sustainability and pure cotton pads.

Client:

She Crew Pads

Services:

Brand Identity, Packaging, Social Post